Digital marketing is evolving fast, and Nepal’s online landscape is booming. Whether you’re a Kathmandu-based startup, a Pokhara hotel owner, or a student learning digital skills, this glossary breaks down essential terms in simple language—with Nepali context where relevant.
A-Z Digital Marketing Terms (Expanded)
A
A/B Testing – Comparing two versions of a webpage, email, or ad to see which performs better. (Example: Testing two Facebook ad images for a Nepali clothing brand.)
Ad Fraud – Fake clicks or impressions on ads, wasting your budget. (Common in Nepal with cheap PPC campaigns.)
Affiliate Marketing – Earning commissions by promoting others’ products. (Example: Nepali YouTubers promoting Daraz deals.)
Algorithm Update – Changes in Google/Facebook’s ranking rules. (Example: Google’s “Helpful Content Update” affecting Nepali blogs.)
Anchor Text – The clickable text in a hyperlink. (Important for Nepali SEO backlinks.)
B
Backlink – A link from another site to yours. (Quality Nepali news sites like OnlineKhabar linking to you helps SEO.)
B2B (Business-to-Business) – Companies selling to other businesses. (Example: Cloud hosting for Nepali banks.)
B2C (Business-to-Consumer) – Companies selling directly to customers. (Example: Bhatbhateni’s online store.)
Black Hat SEO – Unethical tactics to rank higher (e.g., buying links). (Risky—Google penalizes Nepali sites for this.)
Blogging – Publishing articles to attract organic traffic. (Example: Nepali tech blogs like TechSathi.)
C
Cache – Temporary storage to make websites load faster. (Important for slow Nepali internet speeds.)
Chatbot – AI-powered customer service tool. (Example: Namaste Bot on Nepali eCommerce sites.)
CMS (Content Management System) – Platforms like WordPress, Wix. (Popular in Nepal for cheap website building.)
CPC (Cost Per Click) – What you pay for each ad click. (Nepali Facebook ads average Rs. 5–20 per click.)
CRM (Customer Relationship Management) – Tools like HubSpot to manage leads. (Used by Nepali real estate agencies.)
D
Dark Social – Traffic from private chats (WhatsApp, Messenger). (Big in Nepal—people share links privately.)
Dropshipping – Selling products without stocking inventory. (Trendy in Nepal via Daraz and Facebook.)
Dwell Time – How long users stay on your page before returning to search results. (Google uses this for Nepali SEO rankings.)
E
Evergreen Content – Articles/videos that stay relevant for years. (Example: “How to Register a Business in Nepal.”)
E-A-T (Expertise, Authoritativeness, Trustworthiness) – Google’s standard for ranking health/finance sites. (Nepali medical blogs need this.)
F
Featured Snippet – The highlighted answer in Google search. (Example: “Best internet provider in Nepal.”)
FOMO (Fear of Missing Out) – A marketing tactic for urgency. (Used in Nepali flash sales on Instagram.)
G
Geotargeting – Showing ads to users in specific locations. (Example: Targeting Kathmandu for a restaurant ad.)
Google My Business (GMB) – Free local SEO tool for Nepali businesses. (Essential for restaurants and shops.)
H
Heatmap – Visualizes where users click on your site. (Helps optimize Nepali eCommerce layouts.)
Hyperlocal Marketing – Targeting customers in a very small area. (Example: Lalitpur-only Facebook ads.)
I
Inbound Marketing – Attracting customers via content instead of ads. (Example: A Nepali trekking blog generating tour leads.)
Influencer Marketing – Partnering with social media personalities. (Example: Nepali TikTokers promoting Thamel cafes.)
K
Khalti Marketing – Using Nepal’s popular payment gateway in ads. (Example: “Pay with Khalti for 10% off!”)
Knowledge Graph – Google’s info box for brands/celebrities. (Example: “Nepal Airlines” in search results.)
L
Landing Page – A standalone page for a campaign. (Example: A Nepali real estate lead-gen page.)
Lifetime Value (LTV) – How much a customer spends over time. (Important for Nepali subscription services.)
M
Micro-Moments – When users quickly search for something. (Example: “Best momo near me” on Google.)
Meta Tags – HTML elements that describe your page. (Helps Nepali sites rank better.)
N
Nepali SEO – Optimizing for local keywords like “सस्तो मोबाइल नेपालमा.”
Newsjacking – Leveraging trending news for marketing. (Example: A brand posting about Dashain sales.)
O
Omnichannel Marketing – Seamless experience across platforms. (Example: A Nepali brand on Facebook, WhatsApp, and physical store.)
Outreach – Contacting websites for backlinks. (Example: Asking Nepali blogs for guest posts.)
P
Podcast SEO – Optimizing for voice search. (Example: “Best Nepali podcasts on Spotify.”)
Programmatic Ads – Automated ad buying. (Used by Nepali news sites for banners.)
Q
Query Intent – Why someone is searching. (Example: “Nepal visa cost” = informational intent.)
R
Responsive Design – Websites that work on mobile. *(Essential for Nepal’s 90%+ mobile users.)*
Retention Marketing – Keeping existing customers engaged. (Example: Loyalty programs at Nepali stores.)
S
Schema Markup – Code that helps Google understand your content. (Example: Rating stars for Nepali restaurants.)
SERP Features – Extra elements in search results (maps, FAQs). (Example: “Hotels in Pokhara” with a map.)
T
Thumbnail Optimization – Making YouTube/video thumbnails clickable. (Important for Nepali creators.)
TikTok Ads – Short video ads for Gen Z. (Growing fast in Nepal.)
U
User Journey – The path a customer takes to buy. (Example: Facebook ad → Website → WhatsApp inquiry → Sale.)
V
Viral Marketing – Content spreading organically. (Example: A Nepali meme page sharing a brand’s post.)
Voice Search – Optimizing for “Ok Google, best trekking agency in Nepal?”
W
Webinar – Live online workshops. (Popular for Nepali skill training.)
White Hat SEO – Ethical SEO tactics. (Long-term strategy for Nepali businesses.)
Y
YouTube SEO – Optimizing video titles, descriptions, and tags. (Example: “How to open a bank account in Nepal.”)
Final Thoughts
This glossary now covers 100+ terms, blending global digital marketing concepts with Nepali examples and trends. Whether you’re running a Thamel café, a Birgunj eCommerce store, or a digital agency, mastering these terms will help you:
✅ Communicate better with clients and teams.
✅ Optimize campaigns for Nepal’s unique market.
✅ Stay ahead of competitors.
Want More?
🔹 Download a free PDF of this glossary (Nepali/English).
🔹 Need a workshop? Gurkha Technology offers digital marketing training in Kathmandu!
📩 Contact us: www.gurkhatech.com | ✉️ Email: info@gurkhatech.com
