Visual hierarchy is an important part of design. It is the way in which elements are arranged to communicate how important certain elements are to the user. Proper visual hierarchy can help guide users to important information, or direct them along a desired path.
Creating a successful visual hierarchy is not always easy, but following some simple steps can ensure you are successful.
1. Identify What’s Important
The first step in creating a successful visual hierarchy is to identify what’s important. What elements need to be the focus of the design? What elements need to be emphasized or de-emphasized? This will help you decide which elements should have the most prominence in your design.
2. Choose Fonts Wisely
Choosing the right fonts can be a great way to create visual hierarchy. Different font styles and sizes can create different levels of emphasis. For example, using a larger font for headings, and a smaller font for body text can help draw attention to the headings.
3. Use Contrasting Colors
Using contrasting colors can also be a great way to create visual hierarchy. Darker colors typically grab more attention than lighter colors, so using bold colors for important elements such as headings or CTA buttons can be a great way to create visual emphasis.
4. Utilize Whitespace
Whitespace is an important part of visual hierarchy. It can help provide a sense of balance and order to a design. Utilizing whitespace between elements can help draw attention to certain areas and make the design less cluttered and chaotic.
5. Group Elements Logically
Another important step in creating effective visual hierarchy is to group elements logically. Separating elements into distinct groups or sections can help draw attention to the important items.
Creating effective visual hierarchy in your design is an important part of creating a successful user experience. By following the steps outlined above, you can create a visual hierarchy that makes it easier for users to find and interact with the important parts of your design.