The PPC Revolution in Nepal: 2025 Strategies
With Nepal’s digital ad spend growing at 28% YoY, PPC is becoming a battleground. Here’s how to compete smarter, not harder.
Harnessing AI for Nepal Campaigns
1. Smart Bidding Strategies
- For e-commerce: “Maximize Conversion Value” with NPR-based ROAS targets
- For leads: “Target CPA” set to 300-500 NPR per lead
Case Study: Bhatbhateni Supermarket
Using automated bidding + Nepali holiday season adjustments, they achieved 4.2x ROAS during Dashain.
Nepal-Focused Campaign Architecture
Goal-Based Structures
| Objective | Nepal-Specific Tactics |
|---|---|
| E-commerce Sales | Google Shopping + Facebook Catalog (NPR prices) |
| Lead Generation | WhatsApp click-to-chat ads (65% higher CTR) |
Nepali Keyword Mastery
1. Localized Commercial Intent
- “काठमाडौंमा सस्तो मोबाइल” (Cheap mobiles in Kathmandu)
- “Buy dhaka topi online Nepal”
2. Negative Keywords
- Exclude “India” for local businesses
- Filter out “free” for premium services
CTR-Boosting Ad Formulas for Nepal
Search Ad Template
[Service] in [City] | [Price Anchor]
“Best [service] for Nepali [audience]. 500+ happy customers. Call 98XXXXXXX“
example.com | काठमाडौं | Open Now
Nepal-Tested Visual Rules
- Facebook/Instagram: Show Nepali faces (2.3x more engagement)
- YouTube: First 3 seconds must show local landmarks
The Nepal Conversion Trinity
1. Trust Signals
- eSewa/Khalti payment badges
- Nepali-language testimonials
3. Localized UX
- Auto-detected city (e.g., “Delivering to Baneshwor“)
- Nepali calendar for booking
Struggling with high CPCs? Our Nepal-optimized PPC campaigns average 41% lower costs than industry benchmarks.
