At Gurkha Technology, we take pride in helping businesses achieve their goals through innovative digital marketing strategies. One of our most valued partnerships has been with Nepal Airlines Corporation, the national carrier of Nepal. Since mid-2016, we have worked closely with Nepal Airlines to enhance their online presence, boost ticket sales, and engage with travelers worldwide. Here’s a look at how we helped Nepal Airlines soar to new heights.
The Challenge
As the national carrier, Nepal Airlines aimed to increase its visibility and attract more passengers, both domestically and internationally. The primary goals were to:
- Boost ticket sales for flights to Nepal from Dubai.
- Encourage Nepali travelers to choose Nepal Airlines for their journeys.
- Enhance social media engagement and manage the growing online audience.
Our Strategy
Our Strategy
To achieve these objectives, we implemented a comprehensive digital marketing strategy tailored to Nepal Airlines’ needs. Our approach included:
- Targeted Ad Campaigns
We ran targeted ad campaigns in Dubai to attract travelers willing to visit Nepal. These campaigns highlighted the unique experiences Nepal has to offer, positioning Nepal Airlines as the preferred choice for travel. - Domestic Campaigns
Simultaneously, we launched campaigns within Nepal to encourage locals to choose the national carrier for their travel needs. These campaigns emphasized the airline’s reliability, comfort, and commitment to service. - Video Boosting
To increase engagement, we boosted videos that showcased Nepal Airlines’ services, destinations, and customer experiences. These videos generated significant views, helping to build trust and interest among potential passengers. - Page Management
Managing a national carrier’s social media presence is no small feat. We handled the immense responses and engagement on Nepal Airlines’ Facebook page, ensuring timely and professional communication with followers.
The Results
Our efforts yielded remarkable results, contributing to Nepal Airlines’ growth and success:
- Increased Page Likes: We grew Nepal Airlines’ Facebook page likes by 48,963, expanding their reach and visibility.
- Video Views: Our boosted videos generated over 50,000 views, creating a buzz around the airline’s services.
- Global Reach: The campaigns reached more than 1,000,000 people across the world, significantly boosting brand awareness.
- Engagement Rate: With a 40% engagement rate, the campaigns successfully connected with audiences and fostered meaningful interactions.
Most importantly, Nepal Airlines experienced a 90% increase in passenger numbers compared to the previous year, solidifying its position as one of the top two carriers in Nepal in terms of flyer traffic.
Why Choose Gurkha Technology?
Our partnership with Nepal Airlines is a testament to the power of strategic digital marketing. At Gurkha Technology, we combine creativity, data-driven insights, and technical expertise to deliver results that matter. Whether you’re looking to grow your business, improve your social media standings, or connect with a global audience, we’re here to help you achieve your goals.
Ready to Transform Your Business?
If you’re ready to take your business to new heights, Gurkha Technology is your trusted partner. From targeted ad campaigns to social media management, we offer tailored solutions to meet your unique needs. Let’s work together to create a success story for your brand.
Contact us today and let’s get started!
