Nepal’s Social Media Ecosystem: Where to Focus
Instagram & TikTok
- Demographic: Ages 16–35, urban centers
- Content Types:
- Behind-the-scenes reels (#NepaliBusinessDiaries)
- Trend challenges (e.g., #NewariDanceChallenge)
- Product demos with Nepali voiceovers
- Tip: Use geo-tags like “Thamel, Kathmandu” for local discovery.
Crafting Content That Feels Like a Conversation
Cultural Hooks That Work
Instead of: “Our product is great!”
Try: “यो डिजाइन तपाईंको दिदीबाट ‘धर्ती नै हल्लिन्छ’ प्रतिक्रिया पाउन निश्चित छ!” (This design will surely make your sister say “Earth-shaking!”)
Festival Content Calendar
| Festival | Content Idea | Format |
|---|---|---|
| Tihar | “5 Lights Decor Ideas for Small Spaces” | Carousel + Reel |
| Holi | “Eco-Friendly Rangoli Colors You Can Order Online” | Story Poll + IG Guide |
Video Content: Nepal’s Engagement Goldmine
“Nepali viewers spend 3x longer watching videos in native languages than English content.”
Video Types That Convert
1. “यसरी प्रयोग गर्ने” (How-To)
Example: “How to wear a dhoti for wedding season” (for clothing brands).
2. Customer Testimonial Vlogs
Pro Tip: Film in local dialects (e.g., Newari for Kathmandu Valley).
Building a Loyal Nepali Community
Engagement Tactics That Work
- Response Time: Aim for <1 hour replies (use WhatsApp integration for messages).
- User-Generated Content: Repost customer photos with #HamroBrand hashtags.
- Contests: “Best momo photo wins 50% off” (food brands).
Influencer Collaboration Guide
Micro (10K–100K)
Best for: E-commerce brands.
Cost: NPR 25K–1L/post
Need a Nepal-specific social media strategy? Our team crafts campaigns that blend global trends with local authenticity.
