How to Set Up WPForms Conversion Tracking in Google Analytics (GA4): A Step-by-Step Guide

If you’re running PPC or advertising campaigns, tracking conversions is critical to measuring success and optimizing your efforts. WPForms, a popular WordPress form builder, allows you to easily track form submissions as conversions in Google Analytics 4 (GA4). This guide will walk you through the process step-by-step, along with best practices to ensure accurate tracking and improved ROI.

Why Track WPForms Submissions in Google Analytics?

Tracking WPForms submissions as conversions in GA4 helps you:

• Measure the effectiveness of your forms (e.g., contact forms, lead generation forms).
• Optimize PPC campaigns by identifying high-performing traffic sources.
• Gain insights into user behavior and improve your website’s conversion rate.

With GA4 now replacing Universal Analytics (UA), it’s essential to set up tracking correctly to future-proof your analytics.

Step-by-Step Guide to Tracking WPForms Conversions in GA4

✅ Step 1: Ensure Google Analytics (GA4) is Installed Correctly

Before tracking conversions, make sure GA4 is set up on your website. You can install GA4 using:

• MonsterInsights (recommended for WordPress users).
• Site Kit by Google.
• Manual installation via code injection.

Verification Tip: Use the Google Tag Assistant Chrome Extension or check the Realtime Report in GA4 to confirm proper installation.

✅ Step 2: Enable WPForms GA Integration

WPForms supports GA event tracking natively or through plugins. The easiest and most effective method is using MonsterInsights.

Recommended Approach: MonsterInsights + WPForms Integration

1. Install and activate the MonsterInsights plugin.
2. Connect it to your Google Analytics account.
3. Go to your WordPress dashboard → Insights → Addons, then install and activate the Forms addon.

Alternative: If you prefer a manual setup, skip to Step 3.

✅ Step 3: Set Up Event Tracking for Form Submissions

➡️ Option A: Using MonsterInsights Forms Addon (Recommended)

Once the Forms addon is activated:

1. Go to Insights → Settings → Conversions.
2. Enable tracking for WPForms (toggle on).

MonsterInsights will automatically track each WPForms submission as a GA4 event with:

• Event name: form_submit
• Parameters: form_id, form_name

➡️ Option B: Manual Setup (Using Google Tag Manager)

If you’re not using MonsterInsights, you can set up event tracking manually via Google Tag Manager (GTM):

1. Install GTM on your website.
2. Create a GTM Trigger to track WPForms submissions:
   • Trigger Type: Element Visibility or Form Submission.
   • Alternatively, use WPForms’ built-in DOM events:

     jQuery(document).on('wpformsAjaxSubmitSuccess', function(event, formData) {  
       window.dataLayer.push({  
         'event': 'wpformSubmission',  
         'formId': formData.id,  
         'formName': formData.settings.form_title  
       });  
     });

3. Create a GA4 Event Tag in GTM:
   • Tag Type: GA4 Event.
   • Event name: form_submit (or custom name).
   • Associate the tag with the trigger you created.

✅ Step 4: Mark Form Submissions as Conversions in GA4

1. Open your GA4 dashboard.
2. Go to Admin → Events.
3. Find your event (form_submit or custom event) and toggle Mark as Conversion.
   • Alternatively, manually define conversions under Admin → Conversions → New Conversion Event.

✅ Step 5: Verify Your Conversion Setup

1. Submit a test entry on your WPForm.
2. Check GA4 → Reports → Realtime or Reports → Engagement → Events to confirm the event is tracked and marked as a conversion.

✅ Step 6: Link Google Ads to Google Analytics (Essential for PPC)

To use your conversions in Google Ads:

1. Go to GA4 Dashboard → Admin → Google Ads Links.
2. Follow the setup wizard to link your accounts.
3. Import conversions into Google Ads:
   • Go to Google Ads → Tools → Conversions → Import from Google Analytics.

🚀 Best Practices for WPForms Conversion Tracking

1. Test and Validate Regularly:
   • Submit test entries and verify events in GA4.
   • Use GTM’s Preview Mode and GA4 Realtime reports for testing.
2. Use Clear Naming Conventions:
   • Name your forms descriptively (e.g., ContactForm, RequestQuote) to differentiate conversions.
3. Enable Enhanced Measurement in GA4:
   • Turn on enhanced measurement for deeper insights into user interactions.
4. Use UTM Parameters for PPC Campaigns:
   • Tag your campaigns with UTM parameters (e.g., ?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale) to track performance at a granular level.
5. Regularly Review Analytics:
   • Monitor GA4 and Google Ads reports to optimize campaigns based on conversion data.

🌟 Recommended Setup (Most Effective)

For the easiest and most accurate tracking, use:

• Google Analytics 4 (GA4)
• MonsterInsights (with WPForms addon)
• Google Ads linked to GA4

📌 Quick Recap of the Recommended Method

1. Install GA4 and verify setup.
2. Use MonsterInsights Forms Addon for automatic event tracking.
3. Mark form_submit as a conversion in GA4.
4. Link Google Ads with GA4.
5. Import conversions into Google Ads.
6. Test and validate your setup.

By following this guide, you’ll have a robust system for tracking WPForms conversions in GA4, enabling you to optimize your PPC campaigns and maximize your marketing ROI. Happy tracking! 🚀