Are you applying for a Digital Marketing Internship and want to stand out? At Gurkha Technology, we believe in nurturing talent that can bring fresh ideas and energy to our projects. To help us identify the best candidates, we’ve designed a screening task that will let you showcase your digital marketing skills.
What to Expect in the Screening Task
This task is your opportunity to demonstrate your understanding of digital marketing principles, creativity, and analytical abilities. Here’s a breakdown of what you’ll need to do:
1. Create a Social Media Campaign Proposal
Scenario:
Gurkha Technology is launching a new web hosting service for small businesses in Nepal. We’re looking for a creative social media campaign that can effectively promote this service on platforms like Facebook and Instagram.
What You Need to Include:
- Target Audience: Define who the campaign is for. Consider demographics, interests, and online behavior.
- Key Messaging: Outline the main messages that will resonate with your target audience.
- Content Ideas: Suggest different types of posts (e.g., images, videos, infographics) and include relevant hashtags and visuals.
- Sample Post: Draft a sample post with compelling copy and a visual concept that aligns with our brand.
- Budget Suggestions: Propose a budget for ad spend, considering the best ROI for the campaign.
2. Conduct a Competitor Analysis
Scenario:
Identify a local competitor in the web hosting industry and analyze their digital marketing strategy.
What You Need to Include:
- Digital Presence Overview: Evaluate their website, social media, and overall online presence.
- Strengths and Weaknesses: Highlight what they’re doing well and areas where they’re lacking.
- Opportunities for Gurkha Technology: Suggest ways our company can differentiate itself and stand out in the market.
3. Identify Digital Marketing Metrics
Scenario:
After running the social media campaign for two weeks, it’s time to measure its success.
What You Need to Include:
- Key Performance Indicators (KPIs): Identify three crucial KPIs to track. These might include engagement rates, click-through rates, or conversion rates.
- Importance of KPIs: Explain why these metrics are important and how they will help optimize the campaign for better results.
How to Submit Your Screening Task
We want to see your best work, so take your time to craft a thoughtful and well-researched response. Here’s how to submit your task:
- Format: Save your work as a PDF document.
- Email Submission: Send your completed task to [arjan@gurkhatech.com] with the subject line: “Digital Marketing Internship Task – [Your Name].”
- Deadline: Please ensure your submission reaches us by [insert deadline date].
Why This Task Matters
At Gurkha Technology, we’re looking for interns who can think strategically, create engaging content, and analyze data effectively. This task will give us insight into your skills and how you approach digital marketing challenges.
If you’re passionate about digital marketing and eager to learn and grow, we encourage you to apply and complete this task. Good luck!
Final Thoughts
The screening task for our Digital Marketing Internship is designed to help you shine. It’s your chance to showcase your creativity, strategic thinking, and understanding of digital marketing tools. We look forward to seeing how you approach the challenge and wish you the best of luck with your application.
