TikTok has transformed from being a fun app for teens to a powerful marketing hub for entrepreneurs, brands and businesses. Here are some of the top benefits of using this app for your marketing:
1. Access to a Wide Range of Audiences
TikTok offers businesses the ability to reach a wide variety of audiences. It boasts a global user base of 800 million monthly active users, and its users span the globe – which means that businesses have access to people in numerous markets, no matter where they are.
2. Higher Engagement than Other Platforms
TikTok users are known for engaging with content much more actively compared to other platforms. A recent survey found that more than 70% of TikTok users had made a purchase from an ad they saw on the platform, among other statistics. This means that brands and businesses on TikTok can reach their target audience quickly and with effective messages.
3. Unique Formats for Creativity
One of the biggest draws of using TikTok for marketing is that it’s a great platform for creativity. Brands and businesses can create unique content using the app’s special features, like lip-syncing, music and AR effects. This allows for creativity that stands out from other platforms, which helps businesses make a bigger impression on their target audience.
4. Cost-Effective Advertising
Unlike other social media platforms, TikTok offers businesses the ability to advertise at an affordable rate. For example, businesses can use the app’s self-serve ad platform to set up campaigns with targeted ads that reach potential customers. This allows businesses to reach their target audience on a budget.
5. Valuable Insights Through Analytics
TikTok’s analytics tools make it easy for businesses to track their campaigns and see how their content is performing. This provides them with valuable insights about their target audience, which in turn can help them better understand their audience and create content that resonates with them.
In conclusion, using TikTok for marketing can be a great way for businesses to reach new audiences and engage with them effectively. It has numerous benefits, including access to a wide variety of audiences, higher engagement than other platforms, unique formats for creativity, cost-effective advertising and valuable insights through analytics.