SEO Proposal for Dental Clinic | Shangrila Dental Strategy
Comprehensive SEO Proposal & Project Plan
Client: Shangrila Dental Clinic
Date: November 2, 2025
Executive Summary
This document outlines a comprehensive SEO strategy and project plan designed to improve the online visibility, search engine rankings, and organic traffic for Shangrila Dental Clinic (shangriladental.com). Our audit reveals a website with a foundational SEO score between 65-77/100, but with critical issues that are hindering its growth potential.
The most urgent problems are a missing H1 header tag, a weak backlink profile (graded ‘F’), and poor mobile performance. These issues severely limit your ability to rank for competitive keywords like “best dental clinic in Kathmandu.”
Our proposed solution is a multi-phased approach focusing on:
- Foundational SEO: Immediately fixing critical on-page errors.
- Technical Optimization: Improving site speed and mobile usability.
- Authority Building: Implementing a long-term strategy to build backlinks and content authority.
By implementing the recommendations in this proposal, Shangrila Dental Clinic can expect to see a significant increase in organic traffic, improved keyword rankings, and a stronger online presence, ultimately leading to more patient inquiries and appointments.
Current SEO Status
Our analysis, based on multiple SEO audit reports, reveals the following:
- Overall SEO Score: C+ (approximately 77/100)
- On-Page SEO: A-
- Links: F
- Usability: C
- Social: D
While the on-page content is in decent shape, the “F” grade for links and the “C” for usability indicate significant weaknesses that are holding the website back.
Key Audit Findings
Our recommendations are based on the following key findings from our analysis of your website and the provided SEO reports:
- Critical On-Page Errors:
- No H1 Tag: The website is missing a primary H1 heading.
- Missing Alt Text: 6 out of 26 images are missing descriptive alt attributes.
- Authority & Trust Issues:
- Weak Backlink Profile: The site has a very weak backlink profile, resulting in an “F” grade.
- Missing DMARC Record: The lack of a DMARC record can hurt email deliverability.
- Performance & User Experience:
- Poor Mobile Performance: The website scores poorly on Google’s Mobile PageSpeed Insights.
- No Mobile Viewport: The site is not configured to display correctly on mobile devices.
- Excessive Requests: The page makes 51 requests, which contributes to slow loading times.
- Technical & Security Issues:
- Outdated Theme: The website is using an old “Dent-All 2.2.1” theme.
- Visible Plugins: 7 WordPress plugins are publicly visible.
- No Local Business Schema: The absence of Local Business Schema limits your visibility in local search.
Detailed Project Plan & Timeline
Hourly Rate: NPR 1200/-
Phase 1: Foundational SEO & Content Fixes
Total Estimated Time: 40 hours
Total Estimated Cost: NPR 48,000
| Task ID | Task | Description | Estimated Hours | Estimated Cost (NPR) |
|---|---|---|---|---|
| 1.1 | SEO Audit & Keyword Research | Conduct an in-depth analysis of the website, competitors, and keyword landscape to finalize a target keyword list. | 8 | 9,600 |
| 1.2.1 | H1 Tag Implementation | Add unique and descriptive <h1> tags to all important pages, starting with the homepage. |
4 | 4,800 |
| 1.2.2 | Title Tag Optimization | Rewrite and optimize title tags for all pages to be within the 50-60 character limit. | 6 | 7,200 |
| 1.2.3 | Meta Description Optimization | Write compelling meta descriptions for all pages to improve click-through rates from search results. | 6 | 7,200 |
| 1.2.4 | Image Alt Text | Add descriptive alt text to all images on the website to improve accessibility and image search rankings. | 4 | 4,800 |
| 1.3.1 | Google Analytics Setup | Install and configure Google Analytics to track website traffic, user behavior, and conversions. | 2 | 2,400 |
| 1.3.2 | Google Search Console Setup | Set up and configure Google Search Console to monitor search performance, indexing status, and technical issues. | 2 | 2,400 |
| 1.3.3 | Initial Ranking Report | Establish a baseline report of current keyword rankings to measure progress against. | 4 | 4,800 |
| 1.4.1 | Blog Setup & Configuration | If not already present, set up and configure a blog on the website to prepare for content marketing efforts. | 4 | 4,800 |
Phase 2: Technical Optimization & Performance Enhancement
Total Estimated Time: 74 hours
Total Estimated Cost: NPR 88,800
| Task ID | Task | Description | Estimated Hours | Estimated Cost (NPR) |
|---|---|---|---|---|
| 2.1 | Technical SEO Audit | Perform a deep-dive technical audit to identify issues related to site architecture, crawlability, and indexing. | 8 | 9,600 |
| 2.2.1 | Image Compression | Compress all images on the website to reduce file size without sacrificing quality. | 8 | 9,600 |
| 2.2.2 | Caching Implementation | Implement browser and server-side caching to improve load times for repeat visitors. | 6 | 7,200 |
| 2.2.3 | Minify CSS & JavaScript | Minify CSS and JavaScript files to reduce their size and improve parsing time. | 8 | 9,600 |
| 2.3.1 | Mobile Viewport Implementation | Ensure the website has a proper mobile viewport set to render correctly on all devices. | 4 | 4,800 |
| 2.3.2 | Mobile-Friendly Test | Run comprehensive tests to ensure the website is mobile-friendly and address any identified issues. | 4 | 4,800 |
| 2.4.1 | Local Business Schema | Implement Local Business schema markup to enhance local SEO and appear in rich snippets. | 6 | 7,200 |
| 2.4.2 | Service Schema | Add schema markup for the dental services offered to provide more context to search engines. | 6 | 7,200 |
| 2.5.1 | URL Rewrite | Rewrite any unfriendly URLs to be more readable, user-friendly, and SEO-friendly. | 10 | 12,000 |
| 2.6.1 | Google Business Profile (GBP) Optimization | Create and fully optimize your Google Business Profile, including all sections, photos, and Q&A. | 8 | 9,600 |
| 2.7.1 | Initial CTA and User Journey Analysis | Analyze the existing calls-to-action and user navigation paths to identify areas for improvement. | 6 | 7,200 |
Phase 3: Authority Building & Content Strategy (Ongoing Monthly Retainer)
Estimated Time: 50 hours per month
Estimated Cost: NPR 60,000 per month
| Task ID | Task | Description | Estimated Hours (per month) |
Estimated Cost (NPR) |
|---|---|---|---|---|
| 3.1.1 | Competitor Backlink Analysis | Analyze competitor backlink profiles on a monthly basis to identify new link-building opportunities. | 8 | 9,600 |
| 3.1.2 | Outreach & Link Acquisition | Conduct targeted outreach to relevant and authoritative websites to acquire high-quality backlinks. | 16 | 19,200 |
| 3.1.3 | Local Citation Building | Build and manage local citations on relevant directories to improve local search visibility. | 4 | 4,800 |
| 3.2.1 | Content-Gap & Topic Cluster Analysis | Perform a content-gap analysis and develop a topic cluster plan to guide content creation. | 4 | 4,800 |
| 3.2.2 | Blog Post Creation | Research, write, and publish one high-quality, SEO-optimized blog post per month. | 8 | 9,600 |
| 3.3.1 | Monthly SEO Report | Provide a detailed monthly report on keyword rankings, organic traffic, backlink acquisition, and other KPIs. | 4 | 4,800 |
| 3.3.2 | Quarterly Strategy Review | Conduct a comprehensive quarterly review to assess progress, identify new opportunities, and adjust the strategy as needed. | 4 | 4,800 |
| 3.3.3 | Quarterly UX & CRO Review | Conduct a quarterly review of user behavior and conversion funnels to identify areas for improvement. | 2 | 2,400 |
Optional Phase 4: Website Redesign & Migration
Total Estimated Time: 80-120 hours
Total Estimated Cost: NPR 96,000 – 144,000
| Task ID | Task | Description | Estimated Hours | Estimated Cost (NPR) |
|---|---|---|---|---|
| 4.1 | Theme Selection & Discovery | Research and select a modern, responsive, and SEO-friendly WordPress theme that aligns with the Shangrila Dental brand. | 10-15 | 12,000 – 18,000 |
| 4.2 | Staging Environment Setup | Create a staging (development) version of the website to work on the redesign without affecting the live site. | 8-12 | 9,600 – 14,400 |
| 4.3 | Theme Customization & Branding | Customize the new theme to match Shangrila Dental’s branding, including colors, fonts, and logo. | 20-30 | 24,000 – 36,000 |
| 4.4 | Content Migration & Formatting | Migrate all existing content (pages, posts, images) to the new theme and ensure proper formatting. | 20-30 | 24,000 – 36,000 |
| 4.5 | Plugin Consolidation & Configuration | Review and consolidate the existing plugins, removing any that are no longer necessary with the new theme. | 8-12 | 9,600 – 14,400 |
| 4.6 | SEO & 301 Redirects | Ensure all SEO settings (titles, meta descriptions, etc.) are carried over to the new theme. Implement 301 redirects for any URL changes. | 10-15 | 12,000 – 18,000 |
| 4.7 | Testing & Quality Assurance | Thoroughly test the new website on the staging environment to ensure everything is working correctly. | 10-15 | 12,000 – 18,000 |
| 4.8 | Go-Live & Post-Launch Monitoring | Deploy the new website to the live server and monitor for any issues. | 4-8 | 4,800 – 9,600 |
Financial Summary & Investment
This section provides a clear summary of the total investment required for this project.
Pricing Model: The project will be billed based on the hours worked, at a rate of NPR 1200/- per hour.
Payment Schedule: We propose a payment schedule based on the completion of each project phase.
A 50% advance payment is required before the start of each phase.
Investment Breakdown by Phase
| Phase | Description | Estimated Hours | Total Cost (NPR) |
|---|---|---|---|
| Phase 1 | Foundational SEO & Content Fixes | 40 hours | 48,000 |
| Phase 2 | Technical Optimization & Performance Enhancement | 74 hours | 88,800 |
| Phase 3 | Authority Building & Content Strategy | 50 hours/month | 60,000/month |
| Optional Phase 4 | Website Redesign & Migration | 80-120 hours | 96,000 – 144,000 |
Total Investment
Total Estimated Project Cost (Phases 1 & 2): NPR 136,800
Ongoing Monthly Investment (Phase 3): NPR 60,000 per month
Optional Website Redesign (Phase 4): NPR 96,000 – 144,000
Measuring Success (KPIs)
We will track the following Key Performance Indicators (KPIs) to measure the success of this SEO campaign:
- Organic Traffic: An increase in the number of visitors coming from search engines.
- Keyword Rankings: Improvement in rankings for target keywords (e.g., “dental clinic in Kathmandu”).
- Conversion Rate: An increase in the percentage of website visitors who contact you or book an appointment.
- Backlink Growth: A steady increase in the number of high-quality backlinks.
Conclusion
By partnering with Gurkha Technology to implement this SEO strategy, Shangrila Dental Clinic can significantly improve its online visibility and attract a steady stream of new patients. We are confident that our data-driven approach will deliver a strong return on your investment. We look forward to helping you achieve your business goals.
