<a href="https://gurkhatech.com/12-must-watch-films/">Digital marketing</a> is evolving fast, and Nepal’s online landscape is booming. Whether you’re a Kathmandu-based startup, a <a href="https://gurkhatech.com/football-fans-in-nepal-according-to-page-likes/">Pokhara</a> hotel owner, or a student <a href="https://gurkhatech.com/squarespace-vs-hubspot-which-platform-is-best-for-marketing-crm/">learning</a> digital <a href="https://gurkhatech.com/gurkha-technology-diversity-equity-and-inclusion-commitment/">skills</a>, this glossary breaks down essential <a href="https://gurkhatech.com/gurkha-technology-data-collection-terms-and-conditions-of-use/">terms</a> in simple language—with Nepali context where relevant.
<h2>A-Z Digital Marketing Terms (Expanded)</h2>
<h3>A</h3>
A/B <a href="https://gurkhatech.com/medicine-reminder-app/">Testing</a> – Comparing two versions of a webpage, email, or ad to see which performs better. (Example: Testing two <a href="https://gurkhatech.com/facebook-job-ad/">Facebook</a> ad images for a Nepali clothing brand.)
Ad Fraud – Fake clicks or <a href="https://gurkhatech.com/custom-analytics-dashboard-for-social-media-performance/">impressions</a> on ads, wasting your <a href="https://gurkhatech.com/client-proposal-generator-tool/">budget</a>. (Common in <a href="https://gurkhatech.com/digital-marketing-internship/">Nepal</a> with cheap <a href="https://gurkhatech.com/the-benefits-of-digital-marketing-for-small-businesses/">PPC campaigns</a>.)
Affiliate <a href="https://gurkhatech.com/cement-memes/">Marketing</a> – Earning commissions by promoting others’ products. (Example: Nepali YouTubers promoting Daraz deals.)
Algorithm Update – Changes in Google/Facebook’s ranking rules. (Example: Google’s “Helpful Content Update” affecting Nepali blogs.)
Anchor <a href="https://gurkhatech.com/basics-of-logo-designing/">Text</a> – The clickable text in a hyperlink. (Important for Nepali <a href="https://gurkhatech.com/seo-internship/">SEO</a> <a href="https://gurkhatech.com/optimizing-for-different-search-engines-a-guide-beyond-google-in-2025/">backlinks</a>.)
<h3>B</h3>
Backlink – A link from another site to yours. (<a href="https://gurkhatech.com/the-importance-of-consistency-in-graphic-design/">Quality</a> Nepali news sites like OnlineKhabar linking to you helps SEO.)
<a href="https://gurkhatech.com/how-to-choose-the-best-cms-for-b2b-and-b2c-marketing/">B2B</a> (<a href="https://gurkhatech.com/corporate-friendly-websites-of-major-international-beer-companies/">Business-to-Business</a>) – Companies selling to other <a href="https://gurkhatech.com/migrating-from-connected-one-cms-what-are-the-best-alternatives/">businesses</a>. (Example: Cloud <a href="https://gurkhatech.com/return-and-refund-policy/">hosting</a> for <a href="https://gurkhatech.com/facebook-boosting-in-nepal/">Nepali banks</a>.)
B2C (Business-to-Consumer) – Companies selling directly to customers. (Example: Bhatbhateni’s online store.)
Black Hat SEO – Unethical tactics to rank higher (e.g., buying links). (Risky—Google penalizes Nepali sites for this.)
Blogging – Publishing articles to attract <a href="https://gurkhatech.com/free-seo-tools-for-creating-comprehensive-seo-reports/">organic traffic</a>. (Example: Nepali tech blogs like TechSathi.)
<h3>C</h3>
Cache – Temporary storage to make websites load faster. (Important for slow Nepali <a href="https://gurkhatech.com/digital-marketing-agencies-in-nepal/">internet</a> speeds.)
Chatbot – AI-powered customer service tool. (Example: Namaste Bot on Nepali eCommerce sites.)
<a href="https://gurkhatech.com/hubspot-cms-for-job-postings-and-lead-generation-is-it-worth-it/">CMS</a> (<a href="https://gurkhatech.com/nepal-wordpress-plugins-2019/">Content Management System</a>) – Platforms like <a href="https://gurkhatech.com/a-year-with-redmud-coffee/">WordPress</a>, <a href="https://gurkhatech.com/how-to-choose-the-right-website-development-platform-for-your-business/">Wix</a>. (Popular in Nepal for cheap <a href="https://gurkhatech.com/gurkha-tech-cookies-policy/">website</a> building.)
<a href="https://gurkhatech.com/a-beginners-guide-to-keyword-research-for-seo-and-ppc/">CPC</a> (<a href="https://gurkhatech.com/recruiting-using-kathmandujobs-com/">Cost</a> Per Click) – What you pay for each ad click. (Nepali <a href="https://gurkhatech.com/digital-branding-works-in-nepal/">Facebook ads</a> average Rs. 5–20 per click.)
<a href="https://gurkhatech.com/the-best-website-builders-with-built-in-crm-for-business-growth/">CRM</a> (<a href="https://gurkhatech.com/careers/">Customer Relationship Management</a>) – <a href="https://gurkhatech.com/privacy-conscious-tools-2023/">Tools</a> like <a href="https://gurkhatech.com/hubspot-vs-squarespace-choosing-the-right-website-builder-with-crm-capabilities/">HubSpot</a> to manage leads. (Used by Nepali real estate agencies.)
<h3>D</h3>
Dark Social – Traffic from private chats (WhatsApp, Messenger). (Big in Nepal—people share links privately.)
Dropshipping – Selling products without stocking inventory. (Trendy in Nepal via Daraz and Facebook.)
Dwell Time – How long users stay on your <a href="https://gurkhatech.com/connecting-twitter-facebook-page/">page</a> before returning to search results. (<a href="https://gurkhatech.com/why-you-should-have-control-over-your-google-business-listing/">Google</a> uses this for Nepali SEO <a href="https://gurkhatech.com/digital-marketing-in-nepal/seo-services/">rankings</a>.)
<h3>E</h3>
Evergreen Content – Articles/videos that stay relevant for years. (Example: “How to Register a <a href="https://gurkhatech.com/getting-listed-on-apple-maps/">Business</a> in Nepal.”)
E-A-T (<a href="https://gurkhatech.com/revamping-election-campaigns-using-node-js-part-i-2022/">Expertise</a>, Authoritativeness, Trustworthiness) – Google’s standard for ranking health/finance sites. (Nepali medical blogs need this.)
<h3>F</h3>
Featured Snippet – The highlighted answer in <a href="https://gurkhatech.com/how-to-create-an-e-commerce-website-that-is-loved-by-everyone/">Google search</a>. (Example: “Best internet provider in Nepal.”)
FOMO (Fear of Missing Out) – A marketing tactic for urgency. (Used in Nepali flash <a href="https://gurkhatech.com/digital-marketing-strategy/">sales</a> on <a href="https://gurkhatech.com/how-to-create-a-successful-social-media-marketing-strategy-for-your-nepal-based-business/">Instagram</a>.)
<h3>G</h3>
Geotargeting – Showing ads to users in specific locations. (Example: Targeting <a href="https://gurkhatech.com/clock-b-stand-passion-throw-big-show/">Kathmandu</a> for a restaurant ad.)
Google My Business (GMB) – <a href="https://gurkhatech.com/free-website-in-nepal/">Free</a> <a href="https://gurkhatech.com/local-seo-checklist-for-small-businesses/">local SEO</a> tool for Nepali businesses. (Essential for restaurants and shops.)
<h3>H</h3>
Heatmap – Visualizes where users click on your site. (Helps <a href="https://gurkhatech.com/">optimize</a> Nepali eCommerce layouts.)
Hyperlocal Marketing – Targeting customers in a very small area. (Example: Lalitpur-only Facebook ads.)
<h3>I</h3>
<a href="https://gurkhatech.com/free-digital-marketing-course/">Inbound Marketing</a> – Attracting customers via content instead of ads. (Example: A Nepali trekking <a href="https://gurkhatech.com/guess-what-we-have-a-blog-now/">blog</a> generating tour leads.)
<a href="https://gurkhatech.com/the-future-of-digital-marketing-in-nepal-predictions-and-opportunities/">Influencer Marketing</a> – Partnering with <a href="https://gurkhatech.com/festive-post-generator-for-businesses/">social media</a> personalities. (Example: Nepali TikTokers promoting <a href="https://gurkhatech.com/kings-lounge-a-getaway-fit-for-kings/">Thamel</a> cafes.)
<h3>K</h3>
<a href="https://gurkhatech.com/senseless-post-akash-ma-k-cha/">Khalti</a> Marketing – Using Nepal’s popular payment gateway in ads. (Example: “Pay with Khalti for 10% off!”)
<a href="https://gurkhatech.com/when-to-use-your-mobile-phone-camera/">Knowledge</a> Graph – Google’s info box for brands/celebrities. (Example: “Nepal Airlines” in search results.)
<h3>L</h3>
Landing Page – A standalone page for a <a href="https://gurkhatech.com/ashadh-15-national-paddy-day-free-posts-for-social-media/">campaign</a>. (Example: A Nepali real estate lead-gen page.)
Lifetime Value (LTV) – How much a customer spends over time. (Important for Nepali subscription <a href="https://gurkhatech.com/environmental-sustainability-pledge/">services</a>.)
<h3>M</h3>
Micro-Moments – When users quickly search for something. (Example: “Best momo near me” on Google.)
<a href="https://gurkhatech.com/digital-marketing-in-nepal/social-media-marketing/">Meta Tags</a> – <a href="https://gurkhatech.com/blood-donation-event-map/">HTML</a> elements that describe your page. (Helps Nepali sites rank better.)
<h3>N</h3>
Nepali SEO – Optimizing for local <a href="https://gurkhatech.com/content-strategy-101-building-a-foundation-for-digital-success/">keywords</a> like “सस्तो मोबाइल नेपालमा.”
Newsjacking – Leveraging trending news for marketing. (Example: A brand posting about Dashain sales.)
<h3>O</h3>
Omnichannel Marketing – Seamless experience across platforms. (Example: A Nepali brand on Facebook, WhatsApp, and physical store.)
Outreach – Contacting websites for backlinks. (Example: Asking Nepali blogs for guest posts.)
<h3>P</h3>
Podcast SEO – Optimizing for <a href="https://gurkhatech.com/voice-search-optimization-in-nepal-why-your-business-needs-it-now/">voice search</a>. (Example: “Best Nepali podcasts on Spotify.”)
Programmatic Ads – Automated ad buying. (Used by Nepali news sites for banners.)
<h3>Q</h3>
Query Intent – Why someone is searching. (Example: “Nepal <a href="https://gurkhatech.com/how-to-use-dollar-cards-in-nepal/">visa</a> cost” = informational intent.)
<h3>R</h3>
Responsive <a href="https://gurkhatech.com/how-to-create-effective-visual-hierarchy-in-your-designs/">Design</a> – Websites that <a href="https://gurkhatech.com/about/">work</a> on mobile. *(Essential for Nepal’s 90%+ mobile users.)*
Retention Marketing – Keeping existing customers engaged. (Example: Loyalty programs at Nepali stores.)
<h3>S</h3>
<a href="https://gurkhatech.com/yoast-vs-rankmath/">Schema Markup</a> – Code that helps Google understand your content. (Example: Rating stars for Nepali restaurants.)
SERP <a href="https://gurkhatech.com/toyanath-patro-ios-application-launch/">Features</a> – Extra elements in search results (maps, FAQs). (Example: “Hotels in Pokhara” with a map.)
<h3>T</h3>
Thumbnail <a href="https://gurkhatech.com/how-to-launch-a-successful-google-ads-campaign-a-step-by-step-guide/">Optimization</a> – Making YouTube/video thumbnails clickable. (Important for Nepali <a href="https://gurkhatech.com/meta-verification-in-nepal/">creators</a>.)
<a href="https://gurkhatech.com/digital-marketing-internship-2/">TikTok</a> Ads – Short video ads for Gen Z. (Growing fast in Nepal.)
<h3>U</h3>
User Journey – The path a customer takes to buy. (Example: Facebook ad → Website → WhatsApp inquiry → Sale.)
<h3>V</h3>
Viral Marketing – Content spreading organically. (Example: A Nepali meme page sharing a brand’s post.)
Voice Search – Optimizing for “Ok Google, best trekking <a href="https://gurkhatech.com/internship-program/">agency</a> in Nepal?”
<h3>W</h3>
Webinar – Live online <a href="https://gurkhatech.com/commitment-to-social-impact/">workshops</a>. (Popular for Nepali skill <a href="https://gurkhatech.com/about-gurkha-technology/">training</a>.)
White Hat SEO – Ethical SEO tactics. (Long-term strategy for Nepali businesses.)
<h3>Y</h3>
<a href="https://gurkhatech.com/top-10-best-nepali-movies-series-to-watch-on-netflix-2022/">YouTube</a> SEO – Optimizing video titles, descriptions, and tags. (Example: “How to open a bank account in Nepal.”)
<h2>Final Thoughts</h2>
This glossary now covers 100+ terms, blending global digital marketing concepts with Nepali examples and trends. Whether you’re running a Thamel café, a <a href="https://gurkhatech.com/estimate-of-advertising-activities/">Birgunj</a> eCommerce store, or a digital agency, mastering these terms will help you: 
✅ Communicate better with <a href="https://gurkhatech.com/gurkha-technology-code-of-ethics/">clients</a> and teams. 
✅ Optimize campaigns for Nepal’s unique market. 
✅ Stay ahead of competitors.
<h3>Want More?</h3>
🔹 Download a free <a href="https://gurkhatech.com/delivering-logo-projects/">PDF</a> of this glossary (Nepali/English). 
🔹 Need a workshop? <a href="https://gurkhatech.com/gurkha-technology-services/">Gurkha Technology</a> offers <a href="https://gurkhatech.com/digital-marketing-training-in-nepal/">digital marketing training</a> in Kathmandu!
📩 <a href="https://gurkhatech.com/internship-nepal/">Contact us</a>: <a href="https://gurkhatech.com/">www.gurkhatech.com</a> | ✉️ Email: <a href="https://mailto:info@gurkhatech.com/">info@gurkhatech.com</a>
📚 For more insights, check out our <a href="https://gurkhatech.com/digital-marketing-in-nepal-your-ultimate-growth-guide/">complete digital marketing guide</a>.

Arjan KC

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Digital Marketing Glossary: 100+ Must-Know Terms for Beginners & Professionals in Nepal

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