Gurkha Technology Brand Guidelines
Maintaining consistency and excellence across all touchpoints
1. Introduction
Gurkha Technology is a Nepal-based digital solutions agency focused on enhancing businesses’ online presence. We specialize in digital marketing, web hosting, and web design. Combining creativity with technical expertise, we deliver tailored strategies that help our clients thrive in the fast-evolving digital world.
Our Mission
To empower Nepali businesses with cutting-edge digital solutions that drive growth, enhance visibility, and create meaningful connections with their audience.
2. Logo Usage
Primary Logo
Use the full logo (icon + wordmark) across all platforms for consistent brand recognition.
Gurkha Technology
Clear Space Rule: Always maintain sufficient padding around the logo to ensure visual clarity and avoid overlap with other elements. The minimum clear space should equal the height of the “G” in the logo.
Alternate Logo Variants
Icon Only
Use for favicons, social media avatars, or small-scale branding.
Gurkha Technology
Monochrome (Black/White)
Use where color limitations apply.
Logo Do’s and Don’ts
Do
- Use the logo on solid, high-contrast backgrounds.
- Maintain aspect ratio when resizing.
- Use SVG or high-resolution PNG versions for clarity.
- Ensure minimum size of 24px for digital use.
Don’t
- Distort, rotate, or recolor the logo.
- Place it on overly busy or low-contrast backgrounds.
- Add effects like shadows or gradients.
- Use outdated versions of the logo.
Examples of Misuse
Distorted
Wrong Colors
Busy Background
3. Brand Color Palette
Our brand colors reflect professionalism, boldness, and modernity. The palette is designed to create visual harmony while ensuring accessibility and readability.
Teal
#008080
RGB: 0, 128, 128
Primary color: backgrounds, buttons
Black
#000000
RGB: 0, 0, 0
Text, outlines, and deep contrast
White
#FFFFFF
RGB: 255, 255, 255
Backgrounds, whitespace, legibility
Sky Teal
#3CACAC
RGB: 60, 172, 172
Call-to-actions, highlights
Plum
#80004C
RGB: 128, 0, 76
Accents, emphasis elements
Mustard Brown
#804C00
RGB: 128, 76, 0
Secondary accents, unique brand highlights
4. Typography
We recommend a modern, professional, yet approachable font combination that ensures readability across all platforms and devices.
Primary Typeface: Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
Inter Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Inter Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Inter SemiBold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Inter Bold
Secondary Typeface: Playfair Display (Optional)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Playfair Display Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Playfair Display Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Playfair Display Bold
Usage Guidelines
| Font Role | Typeface | Weight | Size Range | Color |
|---|---|---|---|---|
| Main Headings (H1) | Inter / Playfair Display | Bold | 32-48px | Teal (#008080) |
| Subheadings (H2-H4) | Inter | SemiBold | 24-32px | Black (#000000) |
| Body Text | Inter | Regular | 16-18px | Black (#000000) |
| Call to Actions | Inter | Bold | 16-20px | White on Sky Teal |
| Captions & Small Text | Inter | Regular | 14px | Black (#000000) |
5. Tone & Voice
Brand Personality
Professional
Clear and concise communication that demonstrates expertise without being overly technical.
Instead of: “We leverage synergistic paradigms to optimize your digital footprint.”
Use: “We use proven strategies to improve your online visibility.”
Innovative
Solution-oriented with a forward-thinking voice that embraces new technologies and approaches.
Instead of: “We do what everyone else does.”
Use: “We’re exploring new ways to connect your brand with customers.”
Friendly
Helpful, collaborative, and supportive tone that builds trust and relationships.
Instead of: “Submit your request through the proper channels.”
Use: “We’re here to help! Tell us about your project.”
Writing Style
Use Active Voice
Active voice creates more engaging and direct communication.
“Your website will be optimized by our team.” (Passive)
“Our team will optimize your website.” (Active)
Keep Sentences Short and Impactful
Break down complex ideas into digestible pieces.
“Our comprehensive digital marketing solution encompasses multiple channels and strategies that work synergistically to maximize your online presence and drive meaningful engagement with your target audience.”
“We create digital marketing strategies that work. You’ll reach the right people. And get real results.”
6. Asset Types
To maintain visual consistency across platforms, always use the following asset types:
Logo Assets
Gurkha Technology
logo_gt.png
Primary logo with icon and text (Transparent Background)
Formats: PNG, SVG
Gurkha Technology
logo_gt1.png
Alternate variant (For dark backgrounds)
Formats: PNG, SVG
Color Assets
Refer to our color file for palette preview and swatches. All color values are available in HEX, RGB, and CMYK formats.
Brand Colors Guide
Download the complete color palette with all values and usage examples.
7. Digital & Web Application
Guidelines for implementing our brand across digital platforms and web applications.
Header
Gurkha Technology
Services
Portfolio
About
Contact
- Logo on left (SVG preferred), top navigation links right-aligned.
- Background: White or Teal
- Navigation text: Black or White (depending on background)
- Font: Inter Regular, 16px
Body
Welcome to Gurkha Technology
We create digital solutions that help your business grow. Our team combines creativity with technical expertise to deliver results that matter.
- Font: Inter
- Headings: Bold (Teal #008080)
- Paragraphs: Regular (Black #000000)
- CTA buttons: Sky Teal (#3cacac) with white font and slight shadow effect
- Line height: 1.6 for body text
Footer
- Background: Teal (#008080)
- Text: White (#FFFFFF)
- Icons: Plum (#80004c) or Mustard Brown (#804c00) as hover accent
- Font: Inter Regular, 16px
Responsive Design Tips
Spacing & Padding
Maintain minimum 20px padding on mobile views to ensure touch targets are accessible and content is readable.
Grid Systems
Use grid layouts with consistent gutters (16–24px) to create visual harmony and structured content flow.
Typography Scaling
Avoid text below 14px for accessibility. Use relative units (rem/em) for font sizes to ensure proper scaling.
Breakpoints
Design for mobile-first with breakpoints at 768px (tablet) and 1024px (desktop) to ensure optimal viewing experiences.
Brand Resources
Download all brand assets and guidelines in one package.